A recent survey from supermarket giant Sainsbury’s should make us bow our food weary heads in shame. Of the 5,000 adults asked, only 3% felt guilty about throwing food away. Even when it does cost us some £700 per household, per year. [...]
It is of little surprise then that a growing cohort of people is welcoming a backlash against food waste. This is mostly served to us by young, food-savvy, millennials. People who care about where their food comes from and how sustainability it’s produced. However, it’s a slow movement; working against the tide of waste we have already bloated landfills with all throughout the eighties and nineties. Now it’s time for a detox. [...]
Overall, a more lasting plan has to be to change our thinking and to back this with better political will, as in Italy and France. Italy has just introduced a bill where businesses that sell food have to donate anything unsold to charities. In France, similar initiatives might involve fines, yet Italy hopes to give businesses a tax break on rubbish collection. With a little effort all round, we could eliminate so much of the food we waste if only more of us would take responsibility for it.
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