You've heard about Japan's used-underwear vending machines. They were in the Telegraph; they were in countless listicles about why Japan is a wacky place full of things that scare people from Middle England; they were probably referred to in one of those shit jokes Jimmy Carr does at the beginning of 8 out of 10 Cats. You know about them.
However, what you're possibly less familiar with is the UK's steady trade of soiled-to-order knickers. Should you want, you can get your hands on pants stained with whatever manner of bodily fluid you desire, all of them produced bespoke by local British underwear artisans. [...]
Sixty percent of buyers are under 40, he told me, and 92 percent are men. The other 8 percent, as you might have guessed via a basic knowledge of human biology, are women, some of whom are sellers on the site. A third of the buyers are married and most are regular customers. Paul also gave me a breakdown of what the buyers do when they receive the used knickers; according to his stats, 31 percent masturbate with them, 30 percent smell them, 13 percent wear them, 12 percent put them in a drawer, 8 percent lick them, 5 percent just look at them, and 1 percent wash them and wear them. [...]
According to Paul, buying the pants is a means to an end for most of his customers. He says that what the guys really want is someone to chat to—an online girlfriend. He told me the women who sell the most on his site are those who interact with their customers the most and build up their confidence in them. He admits that they also tend to be quite pretty, but makes it clear that "that's not the main criteria." What the guys really want, he says, is "open mindedness—someone who's open to discussion, who'll be a psychologist and a confidant."