Thus was the stage set for the resurgence of brutalism. You can’t put a brutalist building in a gold lame party dress: raw concrete is raw concrete. It’s down-to-earth, honest, unpretentious, egalitarian, and creates buildings rooted in place: Boston City Hall, New York’s Whitney Museum (now the Met Breuer), the city of Brasília.
Unlike steel and glass, concrete has terroir: the reddish concrete of Boston, for instance, looks and feels very different from the fine-grained concrete of Japan. You take the local rock, bind it with cement and water, and there you have your concrete. Its very nature is local rather than blandly international.
When they’re treated with care and respect, brutalist buildings can become treasured by a city in a way that glass-and-steel towers very rarely are. In London, for instance, locals and tourists alike swarm to the concrete cultural buildings on the south bank of the Thames at Waterloo Bridge. These masterpieces – the Royal Festival Hall, the Hayward Gallery, Denys Lasdun’s National Theatre – are a beloved part of the capital, a destination even for people with no particular reason to go there. [...]
Great brutalist buildings, it turns out, have soul, in a way that antiseptic glass curtain walls never will. And they have undeniable power, too. Consider Peter Eisenman’s haunting holocaust memorial in Berlin: it would be unthinkable in anything but concrete. [...]
It’s easy to see, then, how brutalism is flourishing in the age of Occupy. But there’s another force driving the brutalist resurgence, which is maybe less austere and selfless: photography, in general, and Instagram, in particular. [...]
Say what you like about brutalist buildings, you have to admit they look gorgeous in photographs and in coffee-table books such as This Brutal World, recently published by Phaidon. Brutalism might still be a bit austere for many people’s taste. But when you live in something that good looking, you can’t help but feel a little bit of glamor by association.