For some, it’s too fantastical to believe … or perhaps not fantastical enough. A dedicated group of YouTubers and Reddit posters see the Singer Building and countless other discarded pre-modern beauties and extant Beaux-Arts landmarks as artifacts of a globe-spanning civilization called the Tartarian Empire, which was somehow erased from the history books. Adherents of this theory believe these buildings to be the keys to a hidden past, clandestinely obscured by malevolent actors. [...]
The Tartaria storyline is not directly related to the adrenochrome-harvesting Satanic-pedophile cabal that lies at the heart of QAnon, the unfounded conspiracy theory that crashed into the real world in 2020. But it shares some of what Peter Ditto, a social psychologist at the University of California-Irvine who specializes in conspiracy theories, calls QAnon’s “cafeteria quality:” There’s no overarching narrative or single authorial voice interpreting events. It’s just a gusher of outlandish speculation; adherents can pick and choose which elements they want to sign on to. [...]
The Tartarian milieu is an intensely visual medium, occupied with riffing on photos and maps, picking out apparent inconsistencies and making one-off conjectures instead of weaving together comprehensive timelines. The theory is notably light on reasoning as to why and how the greatest cover-up in history was undertaken, but it does offer a few options for how Tartaria was erased and the great reset propagated. Many say that an apocalyptic mud flood buried its great buildings; some suggest the use of high-tech weaponry to tactically remove Tartarian infrastructure. A consistent theme is that warfare is an often-used pretext to wipe away surviving traces of Tartarian civilization, with the two world wars of the 20th century finishing work that may have begun with Napoleon’s invasion of Russia. [...]
At its core, the theory reflects a fear of how quickly things change. As they look at today’s cityscapes, Tartaria believers see an eerie and alienating place, filled with abstract monoliths that emerged out of nowhere in a brief period of time. They’re skeptical of the rapid rise and development of the U.S., and even more suspicious of how quickly Modernism came to dominate the landscape. One favorite case study, useful for illustrating this aesthetic whiplash, is the grand domed Henry Ives Cobb Chicago Federal Building, built in 1905. Like the Singer Building, it was razed after just 60 years in favor of an icy black Mies van Der Rohe tower. [...]
In fact, the governing ideology of the modern architecture that Tartarians despise was a critique of this system. Modernism argued for an egalitarian architecture that would help break the shackles of the past, rejecting backbreaking representational craftsmanship to honor omnipotent kings and divine beings in favor of simple, universal forms that would leverage restraint and efficacy into a broad uplift for the masses. Minus the weirdest stuff — the global mud flood, the ancient energy weapons, the vanished race of giants — the Tartaria theory is just an extreme form of aesthetic moralism, the idea that traditional architecture styles are inherently good and modern architecture is the product of a degenerate culture.
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