It wasn’t just Weyrich, either. During the 1971 Supreme Court confirmation hearing of future Chief Justice William Rehnquist, civil rights activists testified that he had run “ballot security” operations in Arizona and had personally administered literacy tests to Black and Hispanic voters at Phoenix polling places. Nor are these sentiments just a relic of a bygone era: In March of this year, President Donald Trump dismissed out of hand Democratic-backed measures that called for vote-by-mail and same-day registration to help ensure people could vote amid the COVID-19 pandemic: “They had things, levels of voting that if you’d ever agreed to it, you’d never have a Republican elected in this country again.” [...]
But it wasn’t always the case that the GOP looked to suppress the franchise, and with it minority-voter turnout. In 1977, when President Jimmy Carter introduced a package of electoral reforms, the chair of the RNC supported it and called universal, same-day registration “a Republican concept.” President Dwight D. Eisenhower won nearly 40 percent of the Black vote in 1956, and President George W. Bush secured about the same share of Hispanic votes in 2004. [...]
Romney had pushed for the adoption of a civil rights plank to the 1964 Republican platform, but his efforts failed miserably. Instead, Goldwater’s nomination marked a full embrace of a strategy that sought to win the votes of white Southern Democrats disillusioned by their party’s embrace of reforms aimed at racial equity. Today’s GOP is still informed by this “Southern strategy.” [...]
It was an extension of Bush’s past success with people outside the party’s usual base. When he was governor of Texas, he won more than 50 percent of the Mexican American vote. “He was comfortable with Hispanic culture. His kids went to a large public high school in Austin that was very Hispanic,” former adviser Stuart Stevens said. “Much of his appeal among Hispanics in Texas was attributed to his personal charm and charisma,” Geraldo Cadava, a professor of history at Northwestern University, writes of Bush in his book, “The Hispanic Republican.” “He spoke Spanish, ate Mexican sweetbreads in border cities, and for Christmas he made enchiladas and tamales that he, unlike President Ford, shucked before eating.” Rove said the Hispanic population in Texas was “highly entrepreneurial,” signed up for the military at high rates, and was religious, “so they tend to have socially traditional values,” particularly on the abortion issue. “What’s not to like about that profile if you’re a Republican?”
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