“It’s a definite paradox,” said Ben Nimmo, director of investigations at Graphika, a social media analytics firm that tracks these campaigns. “The U.S. far right, a nationalist and racist movement, is now trying to go global itself.” [...]
Despite a groundswell in the volume of American-made misinformation in Europe, activists’ efforts largely failed to sway public opinion, according to online campaign analysts, hate-speech experts and policymakers who have tracked the growth of American digital activists operating in the EU over the last four years. [...]
Soon, the hashtags #GetBrexitDone and #TakeBackControl started trending in the U.S., despite most Americans being largely apathetic toward Brexit. The idea of a polarized Britain — and a leader like Johnson who rose to the occasion to champion the will of the people — served to boost Trump’s “stick it to the elites” narrative. [...]
While the groups failed to get much attention in France, their anti-Macron hashtag was soon trending back home in the U.S. — despite most American Twitter users not interested in European politics. That allowed these activists to portray the soon-to-be French president as someone from a corrupt political elite and to link the scandal to Trump’s pledges to “drain the swamp.” [...]
Ahead of the European Parliament election in May, 2019, for instance, European activists grew tired, and even angry, over American groups’ interest. The efforts coincided with the failed attempt by Steve Bannon, the former White House chief strategist, to unify the region’s nationalist political parties under one umbrella. [...]
Increasingly, political operators — on the right and the left — are moving away from paid-for social media ads and toward so-called organic content, or regular social media posts published in private Facebook groups to reach their target audiences.
While the groups failed to get much attention in France, their anti-Macron hashtag was soon trending back home in the U.S. — despite most American Twitter users not interested in European politics. That allowed these activists to portray the soon-to-be French president as someone from a corrupt political elite and to link the scandal to Trump’s pledges to “drain the swamp.” [...]
Ahead of the European Parliament election in May, 2019, for instance, European activists grew tired, and even angry, over American groups’ interest. The efforts coincided with the failed attempt by Steve Bannon, the former White House chief strategist, to unify the region’s nationalist political parties under one umbrella. [...]
Increasingly, political operators — on the right and the left — are moving away from paid-for social media ads and toward so-called organic content, or regular social media posts published in private Facebook groups to reach their target audiences.
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