15 October 2019

The Atlantic: Is Boris Johnson Actually Winning?

Politically, winning is short-term and transactional: It involves setting the question you want voters to answer—and getting them to respond in the way you want, all in the service of winning elections. If successful, you gain the power necessary to achieve the things you want to do and to stop the things you do not. This is the game as played by political strategists across the world, including those most central to Johnson’s electoral successes to date: Lynton Crosby and Dominic Cummings. With Brexit, it is no different. It’s just that the stakes on the table are much higher. [...]

Of course, there have been huge compromises. Johnson has conceded that Northern Ireland alone will align with EU standards, and appears to have conceded that actual border checks cannot take place along or near to the border with the Republic of Ireland. While no agreement has yet emerged—and may not—Johnson’s stance has produced enough movement from Dublin and Brussels to create a pathway to a deal. The solution reportedly under consideration (a complicated tariff arrangement that would see Northern Ireland remain legally part of the U.K.’s customs zone, while for practical purposes being treated as if it were part of the EU’s) is a rehashing of a May proposal for the whole of the U.K. that was rejected by the EU. That Brussels has not rejected Johnson’s plan is an achievement in and of itself.

Johnson’s political strategy at home is also showing early signs of success. In contrast to May, he has sought to control the agenda, setting a simple narrative in the public’s mind about what he is trying to achieve and why voters should not blame him if he fails. Like Donald Trump with the border wall with Mexico, he calculates that it is not failure that is punished by voters, but a lack of trying.

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