Much of the outrage that floods social media, occasionally leaking into opinion columns and broadcast interviews, is not simply a reaction to events themselves, but to the way in which they are reported and framed. The “mainstream media” is the principal focal point for this anger. Journalists and broadcasters who purport to be neutral are a constant object of scrutiny and derision, whenever they appear to let their personal views slip. The work of journalists involves an increasing amount of unscripted, real-time discussion, which provides an occasionally troubling window into their thinking. [...]
This mentality now spans the entire political spectrum and pervades societies around the world. A recent survey found that the majority of people globally believe their society is broken and their economy is rigged. Both the left and the right feel misrepresented and misunderstood by political institutions and the media, but the anger is shared by many in the liberal centre, who believe that populists have gamed the system to harvest more attention than they deserve. Outrage with “mainstream” institutions has become a mass sentiment. [...]
This is not as simple as distrust. The appearance of digital platforms, smartphones and the ubiquitous surveillance they enable has ushered in a new public mood that is instinctively suspicious of anyone claiming to describe reality in a fair and objective fashion. It is a mindset that begins with legitimate curiosity about what motivates a given media story, but which ends in a Trumpian refusal to accept any mainstream or official account of the world. We can all probably locate ourselves somewhere on this spectrum, between the curiosity of the engaged citizen and the corrosive cynicism of the climate denier. The question is whether this mentality is doing us any good, either individually or collectively. [...]
The ubiquity of digital technology has thrown all of this up in the air. Things no longer need to be judged “important” to be captured. Consciously, we photograph events and record experiences regardless of their importance. Unconsciously, we leave a trace of our behaviour every time we swipe a smart card, address Amazon’s Alexa or touch our phone. For the first time in human history, recording now happens by default, and the question of significance is addressed separately.
This shift has prompted an unrealistic set of expectations regarding possibilities for human knowledge. As many of the original evangelists of big data liked to claim, when everything is being recorded, our knowledge of the world no longer needs to be mediated by professionals, experts, institutions and theories. Instead, they argued that the data can simply “speak for itself”. Patterns will emerge, traces will come to light. This holds out the prospect of some purer truth than the one presented to us by professional editors or trained experts. As the Australian surveillance scholar Mark Andrejevic has brilliantly articulated, this is a fantasy of a truth unpolluted by any deliberate human intervention – the ultimate in scientific objectivity.
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