It’s been a good few years for Beyond Meat. National chains including Del Taco, Carl’s Jr., and TGI Friday’s have started carrying their products. They’ve also found their way onto grocery store shelves at Whole Foods, Kroger, and Target. In total, Beyond Meat says its products are available in more than 35,000 outlets, from hotels and college campuses to grocery stores and sports stadiums. Sales have been growing fast — last year, the company reported revenues of $87.9 million, up from $32.6 million in 2017. [...]
There’s a lot wrong with our food system. Producing meat by raising animals on factory farms produces tons of greenhouse gases, and many analysts think we can’t tackle climate change without tackling the enormous emissions that go into agriculture. Animals in close quarters are fed low-dose antibiotics constantly so they don’t make one another sick, which contributes to antibiotic resistance, a huge threat on the horizon for public health. And animals on factory farms are routinely subjected to intense cruelty and conditions that disgust the average American consumer. [...]
New breakthroughs in food science have made it easier to imitate the flavor and texture of real meat. While early veggie burgers were almost exclusively purchased by vegetarians, Brown says that 93 percent of Beyond Meat customers buy regular meat too, suggesting the company has succeeded at making something that appeals to meat eaters.
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