In a major shift, the board is moving its focus from promoting the country as a tourist destination to trying to manage the huge numbers coming in by plane, train and automobile. [...]
“We say that ‘more’ is not always better, certainly not everywhere,” a tourist board policy document states. “To be able to control visitor flows, we must take action now. Instead of destination promotion it’s time for destination management.” [...]
A document laying out the strategy suggests this might require actively dissuading people from visiting certain areas through means such as closing down disreputable attractions to imposing a tourist tax. The standard of life of some of the country’s residents is said to be coming under pressure.[...]
Tourism earns the Dutch economy €82bn (£70bn) and in 2018 accounted for about 761,000 jobs – one in 13 jobs in the Netherlands – but there is also concern over the environmental cost.
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