Lewis’s report is trying to map the emergence of a new coalition on the right, one driven by a reactionary impulse and centered on YouTube. If you’re over 30 and don’t use YouTube much, it’s almost impossible to convey how central the platform is to young people. But spend much time talking to college students about where they get their political information and you’ll find YouTube is dominant; what’s happening on the platform is important to our political future, and badly undercovered.
Lewis is interested in how this ecosystem is being shaped by both social and algorithmic dynamics. The social side is familiar: Hosts appears on each other’s shows, do events together, and cross-pollinate their audiences. The algorithmic side is less familiar: YouTube’s powerful recommendation engine learns who’s connected to whom, adds in a preference for extreme and outlandish content, and thus pushes the entire ecosystem in a more radical direction. (Controversially, Lewis suggests YouTube should cut the most extreme of these shows off from monetization channels; this part of the report is the least detailed and, in my view, the least convincing, so I’m not going to spend time on it here.) [...]
If you spend much time listening to the reactionary right, you find that line cuts across social justice issues. You can hold a lot of different opinions on the economy, on Trump, on same-sex marriage, on atheism, and still be part of this community. It’s much more accepting of differing views on health care, the role of the state, and taxation than the modern Republican Party. But you can’t be in sympathy with the SJWs.
On the left, the reverse is increasingly true. The unbridgeable divides today, the ones that seem to define which side you’re really on, revolve around issues of race, gender, identity, and equality. While I see a lot of angry arguments about deficits within the Democratic coalition, I don’t know of any congressional Democrats who are against same-sex marriage, vocally skeptical of Black Lives Matter, and in favor of tight restrictions on immigration — even though those were common positions among elected Democrats in the aughts.
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