Results showed that the "sweet spot" for likability was about 300 friends. Likability ratings were lowest when a profile owner had only about 100 friends, and almost as low when they had more than 300 friends. [...]
But psychologists say that disclosing something too intimate — say, that your sister is having an extramarital affair — while you're still getting to know someone can make you seem insecure and decrease your likability.
The key is to get just the right amount of personal. As a 2013 study led by Susan Sprecher at Illinois State University suggests, simply sharing details about your hobbies and your favorite childhood memories can make you seem warmer and more likable. [...]
In an effort to impress friends and potential employers, some people disguise bragging as self-criticism. This behavior, otherwise known as "humblebragging," could be a turn-off, according to a recent study from Harvard Business School.
In the study, college students were asked to write down how they'd answer a question about their biggest weakness in a job interview. Results showed that more than three-quarters of participants humblebragged, usually about being a perfectionist or working too hard.
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