But not every Donald Trump voter was quite so enthusiastic. While we’ve always known his core base was a loyal one, Trump made it to the White House thanks in no small part to a group of voters who didn’t necessarily like him but were willing to give him a chance. Nearly 20 percent of voters in the 2016 presidential election had an unfavorable view of both Trump and Hillary Clinton, according to exit polls, and Trump won that group 47 percent to 30 percent. That made the difference. [...]
We can’t go back and find the voters who cast an unenthusiastic ballot for Trump.1 But FiveThirtyEight partnered with SurveyMonkey to survey more than 7,000 American adults during the first week of April and asked Trump voters how enthusiastic their vote for the president had been. (We gave respondents five levels of excitement to choose, from “very excited” to “not excited at all”.)2 About 15 percent of Trump voters said they weren’t excited to cast a ballot for him. This group differs demographically and has different policy priorities from the rest of the Trump cohort.
Who are the reluctant Trump voters? Like most Trump supporters, they are overwhelmingly white — 85 percent — and middle age and older. Forty-three percent of reluctant Trumpers were 55 or older, as were 49 percent of other Trump voters.
The biggest difference between the two groups is education level: 37 percent of reluctant Trumpers had at least a college degree, while only 25 percent of other Trump supporters had a college or postgraduate degree. This enthusiasm gap for Trump among better-educated Trump voters partly explains why Republicans — most prominently the president — are keeping an eye on the special election today in Georgia’s 6th Congressional District, Republican Tom Price’s old seat. Georgia’s 6th has one of the highest levels of educational attainment in the country, and the race is tight, with Democratic newcomer Jon Ossoff making a strong showing in polls and fundraising.
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