The show's premise is simple: four kittens, all from a local animal rescue shelter, are made to live together in an oversized dollhouse rigged with hidden cameras. The kittens: Guðni, Ronja, Briet, and Stubbur have captivated an Icelandic—and global—audience. Though viewing figures aren't available yet, Inga says that the show (which is available to stream online) has already attracted the highest-ever traffic to Icelandic broadcaster Nutiminn's website. [...]
How difficult was it to create the world's first reality TV cat show in an ethical way?
It took about a year to put together, because we wanted all the animal welfare authorities to approve it. And here we are, a year later, with the first reality TV show starring kittens. All the people who were laughing then aren't laughing now. [...]
What will happen to the cats after the show ends?
All four cats now have been adopted, so we're going to be putting a new litter in here in the coming days—probably next week. We'll fix up the house, put another camera or so in there, and then have more orphan kittens ready to move in.
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