This image, which resurfaced on Reddit earlier this month, is part of an ad campaign from the German consumer interest group Verbraucherzentrale Hamburg.
The images (seen here, with ingredients in German) make the easily misread or overlooked information on nutrition labels hard to ignore. Slim-Fast is full of sugar. A brand of cereal called “Fitness” is full of sugar.
Yes, nutrition information is right there on the label. But those grams are hard to conceptualize, and food marketers can easily take advantage of that confusion. For example, the kid-friendly drink Capri-Sonne (or Capri Sun, as it’s known in North America) looks a lot healthier in this ad…
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