The market for wearable pet technologies is expanding rapidly, with predictions the market could be worth in excess of $2.3 billion by 2022, and that pet owners could be spending more on wearable devices than on pet food as soon as next year. Several different manufacturers are offering collar-mounted GPS trackers and activity monitors, like the Whistle, cameras, and a number of webcam-based systems such as the PetCube, which allow concerned owners to keep track of what their pets are up to at home when they are out at work, and even communicate with them and play remotely.
While some of the uses of pet-focused technologies are pretty obvious—it doesn't take a genius to realize that attaching a GPS tracker to your pet makes it more likely that you will find them again if they go astray—some potential applications are only becoming clear as the technologies mature and more devices find their way into the hands of consumers.
Ripley's owners were reassured that with his Whistle, they could keep a close track of the exercise he was getting when walking with them and when he was out with his dog walker. So when one day they spotted a sudden reduction in his high-activity minutes, from his usual 60 down to seven, they knew something was wrong. Ripley himself seemed OK; perhaps a little quiet, but not especially sick.
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