Gatebox is new holographic home assistant that's similar to the Amazon Echo's Alexa, only more anthropomorphic—and creepier. Made by the Japanese company Vinclu Inc, the device is a transparent, voice-activated cylinder that displays a tiny holographic character named Azuma Hikari (presumably, other characters can be added later). Pre-orders for a limited production run of 300 units began today on Gatebox's website.
Hikari was created to be a "comforting character that is great for those living alone." The purpose of this cutesy anime character, blue hair, mini skirt, knee high socks and all, is to "do all she can just for the owner"—also referred to as "master." It seems designed specifically to appeal to lonely bachelors.
In this ad, Azuma wakes her master up in the morning, notifies him of the weather ("Take your umbrella"), and even coddles him with emotional support. During the day, while he's at work she texts him things like "Come home early" or "I can't wait to see you." When he finally gets home at the end of the day, she's already made sure all the lights are on and jumps up and down inside her little glass frame, exclaiming "Missed you, darling."
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