On Monday, Amazon announced that a small grocery store in Seattle that uses technology to deliver a “just walk out” experience with no lines or cashiers will be open to the public in 2017. Twenty-four hours later, The Wall Street Journal reported that Amazon may be planning on opening up to 2,000 similar stores across the US.
Basically, it’s a huge deal, and it’s been met with some criticism. Namely, from folks mourning the cashiers whose jobs may soon be automated like the basket-weavers and hamburger-order-takers before them. [...]
Anybody can get rid of a cashier with a robot. That’s easy, and in fact, a lot of places have already done it with self-service checkout machines. But what only Amazon can do, and what it is seeking to do with Amazon Go stores, is design a hyper-efficient and data-driven information loop built around physical and online shopping. This will likely benefit Amazon’s business for all of the reasons that customer data does now: improving its marketing, recommendations and promotions, and keeping its supply chain in line. All of this comes down to knowing you.
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