One old eHarmony commercial on YouTube starts with a man saying “I was skeptical about anything that was on an internet.” (Yes, an internet.) Later, in the same commercial, a woman says, “I don’t think anybody, no matter how old they are, should ever give up.” Evoking skepticism and giving up may not be the best way to make people excited for a dating service. [...]
Wolfe said she hoped her app could erase some of those fears for heterosexual women who are online dating; the gimmick of Bumble that separates it from Tinder, Hinge, and the scads of others is that the woman has to send the first message. Unfortunately, men regularly send women harassing messages on dating platforms like Tinder and OKCupid, and the culture around online dating can seem toxically misogynist at times. (Wolfe herself is a former Tinder employee, and settled a sexual harassment and sex discrimination lawsuit against her former bosses in 2014.) [...]
More generally, Wolfe thinks dating apps can, contrary to the old stereotype, make people’s searches for love less desperate. When the opportunity to meet new people is always available, there’s less need to scan every bar and party for prospects, panning for gold in a river of bros.
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