5 June 2016

Business Insider: Jeremy Corbyn's Facebook strategy is so much more sophisticated than you think

There is a delightful moment near the beginning of Vice's excellent documentary about Jeremy Corbyn, released earlier this week, that shows Corbyn talking about the media. It's clear he hates the media.

And, more interestingly, Corbyn has a strategy for dealing with the media that is wildly under-estimated by his critics. [...]

There are two threads here: First, the directness of social media negates the regular media. The Telegraph can continue thinking that headlines like "Labour's pathetic blame games can't hide Jeremy Corbyn's own flaws" are having an impact. Corbyn doesn't care. His own Facebook page reaches a far wider audience.

And second, Corbyn's hatred of the traditional media is itself a mechanism through which he galvanises support — the more the mainstream media deride him, the more they prove he is right about their bias.

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