One recent showcase for this was the launch of 31-year-old Deputy Crown Prince Mohammed bin Salman's Vision 2030 reform plans, which used Twitter alongside traditional media to build anticipation and introduce hash tags - key discussion phrases.
"A strong and determined country with a connection between the government and the citizen," one of the slogans read.
Some 190,000 Twitter users in Saudi Arabia actively took part in the ensuing debate over Vision 2030, generating more than 860,000 messages according to France-based social media monitor Semiocast.
This meant the discussion reached 46 percent of the 7.4 million active Twitter users in the kingdom, Semiocast said, describing this level of outreach in a state-sponsored debate as exceptional.
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