Clinton’s average “strongly unfavorable” rating in probability sample polls from late March to late April, 37 percent, is about 5 percentage points higher than the previous high between 19803 and 2012. Trump, though, is on another planet. Trump’s average “strongly unfavorable” rating, 53 percent, is 20 percentage points higher than every candidate’s rating besides Clinton’s. Trump is less disliked than David Duke was when Duke ran for the presidency in 1992, but Duke never came close to winning the nomination. In fact, I’ve seen never anything like Trump’s numbers heading into a general election for someone who is supposed to be competitive.
Part of the negativity voters feel toward Clinton and Trump probably has something to do with growing political polarization in our country. But polarization doesn’t explain everything. If Trump and Clinton’s strongly unfavorable ratings were simply a byproduct of polarized politics, you’d expect them to have high “strongly favorable” ratings too. They don’t.
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