Nevertheless, Biden’s advantage on race did not lead to higher margins of support from black voters compared to four years ago. Black women voted almost uniformly for Democrats, as they have done for some time; the major surprise in this election concerns black men, especially younger black men who were targeted by both campaigns. Washington Post exit polls indicate that Trump won 18% of black men. Although possibly within the margin of error, this is an apparent increase from the 14% of the black male vote that he won in 2016 according to the Pew Research Center. [...]
Nevertheless, while Biden lost black men at the margins, his campaign appears to have won the turnout game. For a number of reasons, black men have long voted in significantly lower numbers than Black women; the gender gap among black voters is higher than the male-female difference of any other demographic, and getting more black men to vote became a key goal of Democrats this year (Republicans, by contrast, have been accused of suppressing black turnout, knowing that higher numbers of black voters will benefit Democrats overall). [...]
So, yes, the Democratic Party does still have an edge with black voters. But if it doesn’t want to continue losing ground among black men in particular, it would do well to pair its mobilisation efforts and justice agenda with the type of economic appeals that were effective for Donald Trump. Perhaps it really is as simple as a slogan like, “Jobs”.
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