20 September 2020

99 Percent Invisible: Ubiquitous Icons: Highways 101

 Our first point of interest is the classic American stop sign — you know the one: octagonal, red background, white print. But a fan wrote in after spotting a strange blue stop sign in Hawaii. The reason some stop signs are blue was a neat little story in itself, but the exception also got Kurt wondering: why are the rest red? [...]

While technically not a graphic icon as such (at least not until the digital age), there is a certain kind of iconic rural mailbox that dates back over 100 years. But to understand how this classic design came to be, we have to go back even further. It all started in the 1800s, when the United States Postal Service introduced Free City Delivery. [...]

That last story is something we pulled from the pages of our upcoming book, The 99% Invisible City, which is about everyday designs. In our research, we looked both globally and locally for compelling stories and characters, like a pavement expert from Halifax and the cat that inspired his life-saving invention — a device that went from being one man’s hobby to a mechanism for national defense during WWII.

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