Today Bild is paradoxically less influential than it was in the 60s, but more politically important. “I read it first in the morning because it is the agenda-setter,” says Josef Joffe, the publisher-editor of the liberal weekly, Die Zeit. “Politicos in Berlin probably read it first in the morning as well.” The paper enjoys a close relationship with the German political elite. The former German chancellor, Helmut Kohl, was one of the best men at the wedding of former Bild editor, Kai Diekmann, and in 2008, Diekmann performed the same role for Kohl at his wedding. “Kohl rules with Bild,” the Nobel laureate Heinrich Böll wrote, and Kohl’s successor as chancellor, Gerhard Schröder, affirmed the practice: “To govern I need Bild, Bild Sunday’s edition, and the telly,” he once said. [...]
Reichelt’s agenda is marked less by novelty than by a chest-crunching resuscitation of Bild’s core commitments: pro-US, pro-Nato, pro-Israel, pro-austerity, pro-capital, anti-Russia, anti-China. According to the Bild worldview, the best way to counter the left is to portray its demands as totalitarian, and the best way to kill off the far right is to cannibalise its grievances. While Bild prints relatively little material that a supporter of the far-right Alternative for Germany (AfD) party would object to, Reichelt sees the party as a threat to his effort to remake the German political scene. “We want nothing to do with the imbeciles of the AfD,” he told me. “The way to destroy them is to make room for their voters in what used to be the political mainstream of this country.” [...]
As editor, Reichelt sees himself less as a news impresario than as an emotional entrepreneur. “Journalism is basically about emotions, as all of the other news outlets in this country seem to have forgotten,” he told me. Reichelt likes to point out what he sees as the shared delusions of the more “respectable” German press. He gave the example of Merkel, around whom he said the press had created an “elaborate mythology” that she has such natural wit and is extremely clever, whereas her skill lay in identifying the direction of the prevailing winds.
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