In their experiment, tagging Sanders as a socialist did not seem to undermine his campaign — something we’ve also seen over the years in Vermont. Sanders consistently does a bit better in elections for his Senate seat than you would expect from the state’s baseline party lean. [...]
In all three versions, Bernie beats Trump, albeit by slightly different margins. Sanders does best in the version of the question that provides no information at all. Giving the candidates their partisan labels increases Sanders’s lead somewhat, and giving the hypothetical messages leaves Sanders with a lead that’s somewhere in between the two other scenarios. [...]
Regardless, it is at least not obvious that simply calling Sanders a socialist does much harm to him politically. It doesn’t change the basic observation that most polls show him with a modest lead over Trump.
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