Pluralistic ignorance is a discrepancy between one’s privately held beliefs and public behavior. It occurs when people assume that the identical actions of themselves and others reflect different underlying states. The term has been in circulation for nearly 80 years, though more recent experiments have made it a focal point of social psychology. [...]
Over a decade later, psychologists Nicole Shelton and Jennifer Richeson examined whether pluralistic ignorance stymied friendship among black and white college students. They designed an experiment that asked students to imagine approaching a group of people from a different race in a dining hall. Results showed both groups of students wanted to have more contact with each other, but erroneously thought the other group didn’t want to have contact with them. In subsequent studies, Shelton and Richeson documented the real consequences of this miscalculation among Princeton students. They found that people who endorsed divergent explanations for their own actions and the identical actions of racial outgroup members had less contact with people of different races in their daily lives. Pluralistic ignorance deterred Princeton students of different races from interacting with each other.4 [...]
Nate Silver, editor of FiveThirtyEight, reflected on these data in a blog post. “Being a woman was the biggest barrier to electability, based on Avalanche’s analysis of the results, and women were more likely to cite gender as a factor than men,” Silver wrote. “So there are a lot of women who might not vote for a woman because they’re worried that other voters won’t vote for her. But if everyone just voted for who they actually wanted to be president, the woman would win!”9
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