Nobody understands the attention economy better than President Donald Trump. Whenever he slips from his coveted position as Topic A in the news, or whenever the news angle of the latest reports displeases him, you can count on Trump to bludgeon his way back to control the media agenda. This time it was with a series of tweets hammering four congresswomen of color as un-American, and telling them to go back where they came from. [...]
At a Monday Cabinet meeting, Trump parried the question of whether his tweets being called racist bother him. “It doesn’t concern me because many people agree with me,” he said. During the week, he escalated his attacks on the Squad. And at a Wednesday evening campaign rally in Greenville, N.C., Trump tore into Rep. Omar for seven minutes, inspiring the crowd to chant, “Send her back! Send her back!” [...]
Why has Trump suddenly come to terms with his racism? It’s always a mistake to ascribe everything Trump does to forethought and calculation. He’s too impulsive for that. But we know from his Wednesday comments (made before the rally) to the Daily Mail that he’s pleased about the noise generated by his attacks. That goes a long way toward explaining why he pressed the racism button all week, and it’s a strong clue that he will put his thumb on it during the campaign. “The only thing they have, that they can do is, now, play the race card,” Trump said, turning the race onus back on the Squad. “Which they’ve always done.” Omar probably delighted Trump on Thursday when she told Washington reporters that he was a “fascist.” Set your watch for his return fire.
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