6 November 2018

99 Percent Invisible: Usonia 1

Unsure of how to hook such an architect for their modest home, the Jacobs’ put it to him as a challenge: could he build them a nice house for $5,000 (around $85,000 in today’s dollars)? According to Jacobs, Wright responded that he had waited for decades for someone to ask him just that question.

Wright had long wanted to make a more democratic form of housing. He had experimented with inexpensive building methods and visionary urban (and suburban) design ideas. Now he had a chance to put some of these experiments and ideas into practice in a single project. [...]

In Wright’s perfect world, he would custom-design houses for everyone. And not just the architecture — he would design the dishes, furniture, maybe even the clothes (he once designed a dress for the wife of a client). This was all about changing culture, one home at a time, and by extension: redesigning America. Good design, he believe, would make the country more beautiful but also enlightened.

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