10 October 2018

The New York Review of Books: The Autocracy App

In Myanmar, hatred whipped up on Facebook Messenger has driven ethnic cleansing of the Rohingya. In India, false child abduction rumors on Facebook’s WhatsApp service have incited mobs to lynch innocent victims. In the Philippines, Turkey, and other receding democracies, gangs of “patriotic trolls” use Facebook to spread disinformation and terrorize opponents. And in the United States, the platform’s advertising tools remain conduits for subterranean propaganda.[...]

It’s not just external critics who see something fundamentally amiss at the company. People central to Facebook’s history have lately been expressing remorse over their contributions and warning others to keep their children away from it. Sean Parker, the company’s first president, acknowledged last year that Facebook was designed to cultivate addiction. He explained that the “like” button and other features had been created in response to the question, “How do we consume as much of your time and conscious attention as possible?” Chamath Palihapitiya, a crucial figure in driving Facebook’s growth, said he feels “tremendous guilt” over his involvement in developing “tools that are ripping apart the social fabric of how society works.” Roger McNamee, an early investor and mentor to Zuckerberg, has become a full-time crusader for restraining a platform that he calls “tailor-made for abuse by bad actors.”[...]

As Facebook proved a better tool for autocrats than for revolutionaries, the protest machine became a surveillance and disinformation machine. In Cambodia, Hun Sen’s government has poured money into Facebook advertising to build up an inflated following, while an “experiment” the company performed in six small countries—moving news content out of the primary Newsfeed into a separate “Explore” section—made independent media sources all but invisible. In the Philippines, where the average user spends nearly four hours a day on social media, Rodrigo Duterte’s government has carried out a campaign of legal harassment against the brave news start-up Rappler—which is, of course, mainly distributed via Facebook.[...]

But the Microsoft precedent is not encouraging. After a federal judge found that Microsoft had abused its monopoly and ruled that it should be separated into two companies, the US Court of Appeals overturned the ruling on multiple grounds. The government has brought no comparably ambitious antitrust action against a major technology company in the two decades since. If the Justice Department were to become interested in breaking up Facebook, it would need the FTC to expand its definition of “consumer harm” to explicitly include violations of data privacy.

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