28 October 2018

Quartzy: Research suggests that vegans really are more judgmental than vegetarians

A recent Gallup poll found that about 8% of Americans identified as either vegetarian (no meat) or vegan (no animal products including dairy, eggs, sometimes honey, and even avocados). Among people younger than age 50, that ratio jumps to 10%. And that doesn’t take into account conscientious eaters who regularly observe meatless Mondays or food writer Mark Bittman’s “part-time vegan” lifestyle.[...]

While vegetarians and vegans self-reported similar levels of dietary strictness—how likely they were to stray from their chosen diet—the two groups differed significantly in other areas. Vegans derived a greater sense of identity from their diet than vegetarians, felt more strongly aligned with other vegans, and both felt more judged by others for their dietary choices and had lower regard for omnivores than vegetarians did.[...]

Daniel Rosenfeld, the study’s author, points out that it isn’t just limited in size, but also scope. His research looks at how important vegetarians and vegans believe diet is to their identities. It doesn’t investigate why or how that came to be.

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