4 May 2018

CityLab: How Unhappiness Helped Elect Trump

It is widely believed that Trump tapped into increased feelings of anger and anxiety, particularly among white working-class voters outside of large urban areas. But like the presumption that the results of the 2016 election were about economic hardship, this seems to be myth more than reality.

Counties that experienced the biggest surge in Trump voters were not appreciably more likely to have residents who reported higher levels of anger and worry. In fact, counties that went more for Clinton actually had slightly larger shares of residents who said they experienced high degrees of anger and worry than those that swung the most toward Trump, as the table below shows. That said, the counties that swung the most toward Clinton also had slightly higher levels of happiness and enjoyment than those that swung the most for Trump.  [...]

What the research shows instead is that it’s how people think about the bigger picture of their lives, and not just their daily experiences, that drove the big vote swings of 2016. Indeed, the counties that saw the largest jump in votes for the Republican presidential candidate between 2012 and 2016 were made up of residents who also reported the lowest levels of both satisfaction with their current lives and optimism about the future. [...]

In counties where Trump increased the Republican share of votes by more than 10 percent, current life satisfaction improved by just 1.7 percent, and optimism for the future improved by just 1.6 percent. But in counties where Clinton gained more than 10 percent over Obama, current life satisfaction had improved by 2.7 percent and optimism for the future by 3 percent.

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