The message is that if you want to investigate populist regimes (using populist in the Müller sense) you need to look at political elites rather than the electorate. I think he is right. But what makes an elite adopt an authoritarian path? I am sure there are many answers to that question, but what I will try to do below (in no doubt a very ‘untutored’ way) is to show one route in which a formerly pluralistic democracy can be moved in a populist, authoritarian direction by elites from the right. I’m an economist, so I use a simple model. [...]
If the right has more influence on the media than the left, they can campaign on a platform that differs from the platform they intend to implement. If you can pretend that you are a moderate party on economic issues rather than an extreme right party, and this pretense works, then your party wins. So in terms of voter perception, the party on the right moves along the upper arrow from position P to C. The left party might respond in kind by pretending they are less liberal than they are, but because they have less media influence they cannot move so far from their true position. If we look at the campaign positions of the two parties, marked by C, it is intuitively clear that the right wing party wins any election. The dotted lines show a proof: to see which party wins (assuming my geometry is correct), draw a line between the two positions, and then draw a line at right angles that bisects it. Every voter on that line is indifferent (equidistant) between the two parties, and therefore every voter either side of the line votes for each party. [...]
The path to authoritarianism I set out here is not meant to be the whole story, and is not meant to correspond with any particular country. What I hope it does illustrate is how an authoritarian government can emerge when a party adopts a very right wing economic policy, and pretends it has not. It happens without voters changing their views or preferences in any way. It is authoritarian populism that comes from the behaviour of right wing elites.
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