9 March 2018

Quartzy: What happens when a hotel is de-Trumped?

The Panama tower was one of 12 properties remaining in Trump portfolio of hotels—properties which his firm mostly manages rather than owning the actual real estate involved. Since taking office, the Trump moniker has also been erased from hotels in Toronto and Manhattan, though the Panama “de-flagging” was the most dramatic—with some Trump Organization staff forced to leave the property in handcuffs (paywall). [...]

Following a series of anti-Trump protests around the hotel, management reached an agreement to remove the Trump name from the building (paywall). The hotel’s new owners said the break was amicable, and had more to do with the city’s struggling luxury hotel sector than Donald Trump’s political reputation. Today, the building is getting a face lift: New interior design will scrap the Trump-style “champagne-and-caviar” lobby of black marble. And the hotel will soon become part of the St. Regis portfolio of properties—which means little change to its luxury pampering and service as far as guests are concerned.  [...]

Trump’s rapidly thinning hotel portfolio is beginning to resemble an episode of The Apprentice, but watchdog groups have warned the president that his refusal to divest from his company could lead to such predicaments. Since inauguration, for instance, his Washington hotel has come under repeated criticism for failing to disclose the flow of money from foreign governments into the property.

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