13 March 2018

Aeon: The copy is the original

The Chinese have two different concepts of a copy. Fangzhipin (仿製品) are imitations where the difference from the original is obvious. These are small models or copies that can be purchased in a museum shop, for example. The second concept for a copy is fuzhipin (複製品). They are exact reproductions of the original, which, for the Chinese, are of equal value to the original. It has absolutely no negative connotations. The discrepancy with regard to the understanding of what a copy is has often led to misunderstandings and arguments between China and Western museums. The Chinese often send copies abroad instead of originals, in the firm belief that they are not essentially different from the originals. The rejection that then comes from the Western museums is perceived by the Chinese as an insult. [...]

In the West, when monuments are restored, old traces are often particularly highlighted. Original elements are treated like relics. The Far East is not familiar with this cult of the original. It has developed a completely different technique of preservation that might be more effective than conservation or restoration. This takes place through continual reproduction. This technique completely abolishes the difference between original and replica. We might also say that originals preserve themselves through copies. Nature provides the model. The organism also renews itself through continual cell-replacement. After a certain period of time, the organism is a replica of itself. The old cells are simply replaced by new cell material. In this case, the question of an original does not arise. The old dies off and is replaced by the new. Identity and renewal are not mutually exclusive. In a culture where continual reproduction represents a technique for conservation and preservation, replicas are anything but mere copies. [...]

The preservation of historical monuments in the modern sense of the term begins with the museumisation of the past, whereby cult value increasingly gives way to exhibition value. Interestingly, this goes hand in hand with the rise of tourism. The so-called Grand Tour that began in the Renaissance and reached its apogee in the 18th century was a precursor of modern tourism. In the eyes of tourists, the exhibition value of ancient buildings and artworks, which were presented to them as attractions, increased. In the same century as tourism was beginning, the first measures to preserve ancient structures were undertaken. Now it seemed imperative to preserve ancient structures. The onset of industrialisation further increased the need for the conservation and museumisation of the past. In addition, the burgeoning fields of art history and archaeology discovered the epistemological value of old buildings and artworks, and rejected any intervention that might alter them.

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