1 February 2018

Political Critique: Where does equality start?

It is the directive concerning unfair commercial practices, which, makes it obligatory to place the product’s ingredients on the label. A product with the same name, but not always the same ingredients, can be sold in different countries but only under the condition that it is properly labelled. Meglena Kuneva, the Bulgarian Commissioner for Consumer Protection from 2007 to 2010, admitted that using well-known brands for selling low-quality products could mislead the consumers, but in her opinion, such situations should be addressed individually by state legislatures or offices for consumer protection. [...]

Politicians in the Czech Republic, the most Eurosceptic of V4 societies, are particularly eager to attack the EU on the issue of food quality. The state parliament has debated this problem on several occasions. In November 2016, Simeon Karamazov (conservative Civic Democratic Party) argued that the EU should focus on the problems of its citizens, and not foreigners, as it did during the refugee crisis. In March 2017, Marek Černoch from the populist Úsvit (Dawn), stated that Western corporations view the Czech Republic as a second-class country and “the landfill of Europe”. [...]

The V4 countries’ complaints did not go unheard. Commissioner Jourova and her superior, Jean-Claude Juncker, admitted that the problem is real and the Commission must play a role in solving it. Both of them are treating this issue as a political challenge and an opportunity to improve the relations with the Visegrad Group after the battles about the relocation of refugees and the still ongoing conflict over the breach of the rule of law in Poland and Hungary. [...]

Slovakians were the first to conduct research on this issue. In 2011 they compared food products sold in Germany, Austria and Eastern Europe (including Poland). The analysis of the Slovak Association of Consumers (partly financed by the EU) uncovered differences not only between the ‘old’ and the ‘new’ union, but also among countries in the East. For example, Coca-Cola sold in the West, in Poland and the Czech Republic contained natural sugar (sucrose) but in Slovakia, Hungary, Bulgaria and Romania – isoglucose – a cheaper, poorer quality sweetener.

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