The second person listed on the flyers, immediately below Spencer, was a white-nationalist shock jock named Mike Enoch. The name might have been unfamiliar to most Americans, but, to an inner cadre of Web-fluent neo-fascists, Enoch is an influential and divisive figure. In May, David Duke, the former grand wizard of the Ku Klux Klan, tweeted, “Hate him or love him—Mike Enoch is someone to pay close attention to.” Just three years ago, Enoch could be heard mocking Spencer (“talks like a fag”) and Cantwell (“a dickhead turtle”), criticizing their ideologies as too extreme. But that was before his radicalization was complete. These days, Enoch routinely refers to African-Americans as “animals” and “savages,” and expresses “skepticism” about how many Jews died in the Holocaust. Apart from interviews with Spencer and Cantwell, who are now his close friends and ideological allies, he largely eschews attention from the media. He prefers to speak—voluminously, articulately, and with an uncanny lack of emotion—on his own podcast, “The Daily Shoah.” (The title, a pun about the Holocaust by way of Comedy Central, reflects the over-all tone of the show.) “The Daily Shoah” is the most popular of more than two dozen podcasts on the Right Stuff, a Web site that Enoch founded in 2012. Once an obscure blog about “post-libertarian” politics, the site is now a breeding ground for some of the most florid racism on the Internet. One of its pages is set up to accept donations, in dollars or bitcoins; another is devoted to “fashy memes,” songs and images that extol fascism in an antic, joking-but-not-joking tone. The podcasts—meandering, amateurish talk shows hosted by bilious young men who make Rush Limbaugh sound like Mr. Rogers—are not available on iTunes, Spotify, or any other major platform, and yet collectively they draw tens of thousands of listeners a week. [...]
In January, a group of anti-fascist activists dug up his personal information and released it against his will—an Internet-specific form of retribution known as doxing. Mike Enoch was actually Michael Enoch Isaac Peinovich, a thirty-nine-year-old computer programmer who worked at an e-publishing company and lived on the Upper East Side. As predicted, he lost his job. Someone printed out color photographs of his face and pasted them to telephone poles on the corner of Eighty-second Street and York Avenue: “Say Hi to Your Neo-Nazi Neighbor, Mike Peinovich!” The dox revealed that he had an older sister, a social worker who treated traumatized children, and an adopted younger brother, who was biracial and cognitively impaired. Perhaps most baffling of all, Mike’s wife, who was also identified in the dox, turned out to be Jewish. [...]
A few people around town had already heard the news, mostly through Facebook, and some of them were talking about Mike E. as if he had been abducted by a cult, or tied down and injected with a serum of pure hatred. Other people assumed that there must be some key biographical fact—a chemical imbalance, a history of abuse—that would neatly unlock the mystery. But Mike E.’s conversion was more quotidian than that, and therefore more unsettling; somehow, over time, he had fallen into a particularly dark rabbit hole, where some of the most disturbing and discredited ideas in modern history were repackaged as the solution to twenty-first-century malaise. [...]
The idea of racial hierarchy seemed to hold enormous explanatory power. As a liberal, he had dealt with troubling facts—the achievement gap between black students and white students, say—by invoking the history of racial oppression, or by explaining why the data didn’t show what they appeared to show. As a Marxist, he had attributed unpleasant facts to capitalist exploitation; as a libertarian, he had blamed the state. But all those explanations were abstract at best, muddled at worst, and they required levels of context that were impossible to convey in a Facebook post. Now he was free to revert to a far simpler explanation: maybe white people had more wealth and power because white people were superior. After arguing himself out of every previous position, he had finally found the perfect ideology for an inveterate contrarian—one that presented such a basic affront to the underlying tenets of modern democracy that he would never run out of enemies.
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