20 September 2017

JSTOR Daily: The psychology behind why clowns creep us out

This wasn’t the first time there had been a wave of clown sightings in the United States. After eerily similar events occurred in the Boston area in the 1980s, Loren Coleman, a cryptozoologist who studies the folklore behind mythical beasts such as Bigfoot and the Loch Ness Monster, came up with something called “The Phantom Clown Theory,” which attributes the proliferation of clown sightings to mass hysteria (usually sparked by incidents witnessed only by children). [...]

In fact, a 2008 study conducted in England revealed that very few children actually like clowns. It also concluded that the common practice of decorating children’s wards in hospitals with pictures of clowns may create the exact opposite of a nurturing environment. It’s no wonder so many people hate Ronald McDonald. [...]

The persona of the creepy clown really came into its own after serial killer John Wayne Gacy was captured. In the 1970s, Gacy appeared at children’s birthday parties as “Pogo the Clown” and also regularly painted pictures of clowns. When the authorities discovered that he had killed at least 33 people, burying most of them in the crawl space of his suburban Chicago home, the connection between clowns and dangerous psychopathic behavior became forever fixed in the collective unconscious of Americans. [...]

Unusual or strange physical characteristics such as bulging eyes, a peculiar smile or inordinately long fingers did not, in and of themselves, cause us to perceive someone as creepy. But the presence of weird physical traits can amplify any other creepy tendencies that the person might be exhibiting, such as persistently steering conversations toward peculiar sexual topics or failing to understand the policy about bringing reptiles into the office.

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