The innovation was designed to make a dent in the huge number of plastic bottles bought by making it easier for people to refill their bottles while out and about. See where I'm going with this? It's a tap. A sandwich shop called Pure installed a public-access tap for drinkable water outside its doors in the hope people won't need to buy a bottle if they already have an empty one on them. [...]
Stupid as it sounds, I still feel shy, marching up to a counter and asking the server to fill a water bottle when I'm not a customer. I'm only admitting to this because I discovered that in a recent survey, 71 per cent of people admitted to feeling uncomfortable when asking for free tap water. A surprising 30 percent said they would still feel awkward asking for a free refill even if they had bought other food or drinks. [...]
We've seen some great breakthroughs recently that will help cut down on how much plastic we use - the increase in the use of recycled materials, the plastic bag charge, the pledge to ban microbeads. Support for these changes is strong and widespread: the challenge is simple, and people want to make a difference.
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