Ben & Jerry’s ice cream brand says it will refuse to sell two scoops of the same flavor in Australia until the country’s marriage law is reformed to give gays and lesbians the right to marry. It isn’t the first time the company has waded into the political fray. The company has used clever ice cream names to make statements about money in politics, the Black Lives Matter movement, climate change, and many more topics. [...]
In 2014, research firm Crosby/Textor published the results of a survey of 1,000 Australians about their opinion on gay marriage and 72% said they supported making same-sex marriage legal—a number that is expected to have grown. Currently, Australia’s 1961 Marriage Act does not recognize same-sex marriage, including if couples obtain marriage licenses overseas. [...]
Asked why Ben & Jerry’s has chosen to take action in Australia and not other countries with laws on the books banning gay marriage, the company said such initiatives are started on a regional basis. “Our regions work somewhat independently and chose social mission campaigns that are relevant to their area,” a spokeswoman told Quartz. “Australia chose to focus on marriage equality, which is in line with our company’s values.”
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