14 May 2017

Scientific American: The American Obsession with Lawns

The goal—as confirmed by the efforts of Abraham Levitt in his sweeping exercise in conformity (although it had been established well before that)—is to attain a patch of green grass of a singular type with no weeds that is attached to your home. It should be no more than an inch and a half tall, and neatly edged. This means you must be willing to care for it. It must be watered, mowed, repaired, and cultivated. Lawns are expensive—and some regard them as boring in their uniformity—but they are a hallmark of homeownership. Why do Americans place so much importance on lawn maintenance? [...]

This concern is not limited to fiction. The state of a homeowner’s lawn is important in relation to their status within the community and to the status of the community at large. Lawns connect neighbors and neighborhoods; they’re viewed as an indicator of socio-economic character, which translates into property- and resale values. Lawns are indicative of success; they are a physical manifestation of the American Dream of home ownership. To have a well maintained lawn is a sign to others that you have the time and/or the money to support this attraction. It signifies that you care about belonging and want others to see that you are like them. A properly maintained lawn tells others you are a good neighbor. Many homeowner associations have regulations to the effect of how often a lawn must be maintained. So important is this physical representative of a desired status that fines can be levied if the lawn is not maintained. It’s no wonder that Gatsby wanted Carraway’s lawn addressed: it would reflect on him in a variety of ways if it were not. [...]

This created a rather stark landscape which was not conducive to raising animals, a chief concern for survival at the time. So as a part of their supply lists, settlers in the 17th-century requested grass and clover seeds. The supply ships brought more than “good” grasses, however. At the ports, the dump site for ships introduced weeds, like dandelions and plantains, from bedding, fodder, and manure. By 1672 twenty-two European species of weeds had taken up residence around Massachusetts Bay. [...]

Following the Civil War and toward the end of the 19th-century, however, the Northern states entered into a period of growth following the Civil War. Railroad tycoons and factory owners saw their investments and businesses grow, and as such, they looked to accumulate material symbols to signify their prosperity. The front lawn became an exhibitive space. The rise of printed gardening advice enforced this position. It became a part of regular news circulation—newspapers covered lawn care and flower cultivation in an effort to boost circulation—and consequently, everyday conversations. The awareness of lawns and their significance was made into an everyday occurrence.

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