18 November 2016

Vox: Giving money away makes us happy. Then why do so few of us do it?

We can assess Americans' financial generosity by lowering the standard and seeing what percentage of Americans do not give even 2 percent or more of their income. Findings from the Science of Generosity Survey show that at least 85 percent give away less than 2 percent of their income. This, again, is calculated by dividing the sum of the amount of money they say they give away in 36 possible categories of types of giving by their reported annual income-which we have reason to believe produces accurate results. Assuming so, we see that most Americans, about six out of seven, do not give away even two percent of their income. Slightly more than half of this group give away not $1. That suggests a culture of miserliness, one that extends to other forms of generosity. More than three-quarters of Americans did not volunteer in the year prior to our survey and 88.5 percent did not give blood. [...]

We find a strong and highly consistent association between generous practices and various measures of personal well-being like happiness, health, a sense of purpose in life, and personal growth. In our book we discuss the various causal mechanisms that produce this association. While greater well-being can encourage generosity, practices of generosity also enhance well-being. The causal mechanisms we identify involve everything from reinforcing positive emotions to developing a sense of self-efficacy to expanding social networks to increasing physical activity. Generosity, for example, often triggers neurochemical systems that increase pleasure and reduce stress. It also has the capability of reducing the maladaptive self-absorption that many ungenerous Americans experience. By giving away some of our resources for the well-being of others we can enhance our own. By clinging to what we have, we shortchange ourselves. [...]

Nevertheless, we find consistent evidence that ungenerous lifestyles associate with an apathy riddled by anxiety. Our interviews with Americans who do not practice generosity reveal that they are deeply unsettled by individual and social problems. Yet they do not think they have any obligation to respond, and even if they do, they feel inadequate to make a difference without sacrificing their ability to care for their own needs. Feeling vulnerable to broader societal problems, the instability of the marketplace, material scarcity, and the challenges that come with relational intimacy, they respond by hunkering down, either alone or with immediate family members, to simply try to weather the storm. They imagine other people as restrictions on their autonomy.

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