But most scientists say that creativity calls on persistence and problem-solving skills, not positivity. Computational scientist Anna Jordanous at Kent University and linguist Bill Keller of Sussex University in England dug through through over half century of study on the creative process in various fields, and isolated 14 components of creativity. Happiness wasn’t one of them.
Creativity is complex. The 14 components Jordanous and Keller found all need to work together to varying degrees depending on the task at hand, the researchers explain. None is more important than any other although different creative activities—and different steps of a single creative effort—may demand more of one or another and build on each other.
Mark Davis, a psychologist at the University of North Texas Department of Management divides creativity into two phases; initial idea generation and subsequent problem-solving. His review of research on feelings and creativity concluded that a positive mood is useful when first brainstorming, processing information, and coming up with as many ideas as possible—you don’t want to bring judgment into that, because it could stifle idea generation.
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