Jordanian beer pioneer Yazan Karadsheh is now taking his next risky step, sending a first shipment of his Carakale to the U.S., where it will compete with thousands of brands in a $22 billion-a-year craft beer market.
The 32-year-old Karadsheh is part of a small but growing brotherhood of Arab brewers in the Levant who want to nurture local beer-drinking cultures and compete against the brews of large companies, some of them multi-nationals that dominate the region's beer market.
Carakale is the first craft beer in Jordan. The West Bank already has three independent breweries — well-established veteran Taybeh, newcomer Shepherds and tiny Wise Men's Choice, made in a basement near biblical Bethlehem. Lebanese brands include Colonel, made at a large brew pub in the coastal town of Batroun, and 961, named after the country's international dialing code. Small breweries also sprang up in Israel over the past decade.
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