The average museum goer spends less than 30 seconds in front of a work of art. Researchers even found that most of that time is spent skimming the wall text instead of looking at the actual piece.
A new British TV show called Fake! The Great Masterpiece Challenge seeks to allay that attention deficit by planting seven fake paintings in galleries throughout the UK and rewarding keen-eyed museum visitors who correctly identify them. [...]
Fake! The Great Masterpiece Challenge is a kind of “slow art” intervention, a growing art appreciation movement that encourages visitors to spend more time to experience a work of art instead of the usual drive-by, Instagram-snap-and-share mode of museum visits we know today.
The fake paintings will hang in British galleries from July 2–August 1. Museum goers who report the fakes they spot will be entered in the contest for Britain’s top fake art spotter. Ten finalists will be featured in the show’s finale and the winner will take home a commissioned copy of a British masterpiece valued up to £5,000.
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