The “competitive edge” pertains both to commodities and labor. Reflecting upon the hundreds of businesses that supported the marriage equality movement, Todd Sears, the founder of Out Leadership, explains how company cohesion and sustainability is linked to employee equality. “Businesses that had already adopted policies that treated every employee equally [prior to marriage equality in 2015] saw the negative effects of a state-based patchwork policy on marriage equality,” he said. “It complicated their strategies and made it more difficult to locate talent in states that lacked protections for married LGBT couples.” [...]
“We’re already seeing that businesses are standing up for equality when it comes to the Religious Freedom Restoration Acts and other discriminatory legislation that are rapidly proliferating in states around the country,” Todd observes. “In Indiana, opposition from the business community forced the government to back down from the RFRA they passed last year; in Georgia, Governor Deal listened to the voice of business and vetoed the bill that came before him.” [...]
Importantly, allies are also incredibly attentive to corporate treatment of the LGBT community. The Center for Talent Innovation’s 2016 report, Out in the World: Securing LGBT Rights in the Global Marketplace, found that “71% of LGBT individuals and 82% of allies say they are more likely to purchase a good or service from a company that supports LGBT equality.”
Interesting...and it makes perfect sense. Great blog post as always!
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