What are the answers to these questions? Mostly, they have not been articulated or done so without conviction or passion. Instead, there have been threats of emergency budgets, defensive manoeuvres over immigration and a barely defended war of words over the alleged undemocratic nature of the EU. No wonder many of the electorate now say they did not know what the vote was all about. [...]
There should have been a mission, a reforming zeal, a continued passion for the European project – something that’s unparalleled in the history of the continent. Britain leads the world’s advertising industry. What were none of its brand message leaders up to the task of getting the message right? [...]
The lack of a powerful, positive Remain campaign meant its cause was constantly playing a defensive catch-up game to the other side’s agenda. “Leave” fought with conviction on issues that it knew mattered to people. Immigration, with its alleged effects on jobs and housing was allowed to move to center stage, while the constant mantra that the EU is undemocratic was so successful that it passed into public parlance without much debate. [...]
The resulting uncertainty is clear to see in the stock and currency markets’ reaction to the vote. Yet it would not have been difficult to have put much better contingency plans in place.
No comments:
Post a Comment