With Cruz, no myth was too outlandish or ridiculous to be stated as fact to his audiences. (That he is losing to a conspiracy theorist like Trump only makes this more hilarious.) But it is not enough to just repeat this nonsense to people. You have to make them believe that you believe it. And in that, Cruz failed. His weird and offputting attempts to ingratiate — the terrible Mr. Burns impressions, the unctuous speaking style that made him sound as if he was leading a seminar on a get-rich quick scheme — all of it came off as calculated and phony. [...]
How did Cruz cover up his incompetence for so long, to the point that 14 other candidates were gone from the race before him? Well, for one, even Cruz’s worst enemies say that he is incredibly smart. (In fact, that is one of the traits they find most frightening about him.) He and his team came in prepared. He had a delegate-wrangling scheme in place from the get-go and used it to great effect, going into state conventions and picking off delegates that would have otherwise been bound to Trump. His campaign put on polished and slick rallies while those of his competitors, including Trump, sometimes felt ramshackle, thrown together.
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