Donald Trump thinks he can reverse that trend by appealing to angry white voters, but the 2012 results show why that won’t work. Lost in the uproar over Trump’s divisive appeals is the fact that Republicans already win whites by huge margins. For example, in 2012 Romney carried white voters by 20 points, and yet he still lost. [...]
Women made up 53 percent of the electorate in 2012, which makes them the single largest demographic group. Female voters made the difference for Obama. Although Romney carried men by 8 points, Obama won the 2012 election because he carried women by 10 points.
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